Apple AirTag Assessment
Not an ideal Apple product, mind you. AirTag has room to grow. But it really encapsulates some critical points of Apple's product design philosophy for both good and ill.
Apple has usually excelled at objective-constructed products. Think of Apple's numerous "pod" products over the years: iPod, HomePod, AirPods. All excellent products constructed towards singular purposes (even when the HomePod has now been discontinued, I still contend that it's a superb speaker, just as Apple designed it to be).
AirTags are just such a product. Apple designed these little trackers to do one kind of thing: make it easier to discover your lost stuff. And so they do this well! Very well, in fact. There are just some design selections that I query and eventually hope Apple finds a way to address.
At $29, the AirTag price is right. A little more expensive than its Tile Mate or Chipolo One competitors and a little less costly than the Tile Pro, AirTags are priced more competitively than I imagine many (myself included) feared.
Yow will discover AirTags on-line, and they're now available in Apple Stores, as well as third-party retailers like Amazon and Best Buy. While delivery dates have already slipped into early May, I count on that Apple will be able to keep up with demand for this particular product. If you wish to get your AirTags engraved, you must anticipate some shipping delay from Apple.
If I had to pick one phrase to summarize Apple's approach to the AirTag's design, it can be "unobtrusive, but not invisible." One thing that is clear in everything from the software to the accessories to the precise AirTag itself is that this is a tool that's meant to be seen, even when only for a second. Maybe smartly, Apple is not positioning AirTag as an anti-theft gadget however as a loss prevention/recovery one.
Unsurprisingly, the AirTag itself is pretty easy, with the white shell of the tracker completely unadorned save for any engraving you have got achieved in the course of the ordering process (side note: Apple, is there a particular reason why certain frequent, useful emoji, like keys, aren't available for AirTag engraving?). On the flip side, the stainless metal battery cover is etched with writing, letting you know that this is certainly an AirTag, makes use of Bluetooth LE and Ultra Wideband, and that it's assembled in China. All of this writing surrounds the matte etched Apple emblem in the center of the cover.
Now, on a certain level, of course it doesn't. Is Apple really going to place a hole at a single level of their good little circle? No, clearly not (also, now you must purchase an accessory, maybe from Apple). However, it creates a notable concern for one of the main uses of an item tracker, and that is keeping track of your keys!
Because if you're going to put an AirTag in a bag or purse, then you definately're fine just picking up an AirTag. However if you wish to put these in your keys, which I've to stress, is going to be the reason some folks consider picking an AirTag up, you additionally have to get some kind of carrying accessory that attaches your AirTag to your keys.
That aside, I truly like the design of the AirTag, as a lot or more than different trackers, no less than as an object. It is like a slightly over-large go tile. Plus, the battery compartment is simple to open and close, making removing an old battery and changing it with a new one very simple.
The AirTag has solid hardware, I think Apple may've accomplished more to broaden its capabilities. Is this a dealbreaker for you? It isn't for me. Once I think of the drawbacks introduced by the lack of a keyring hole versus the potential tracking power of the Find My network, and then I think concerning the comparatively limited networks of competing products, I think it's definitely worth the trade-off, and thus, having to make one other purchase to attach AirTags to my keys.
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Apple has usually excelled at objective-constructed products. Think of Apple's numerous "pod" products over the years: iPod, HomePod, AirPods. All excellent products constructed towards singular purposes (even when the HomePod has now been discontinued, I still contend that it's a superb speaker, just as Apple designed it to be).
AirTags are just such a product. Apple designed these little trackers to do one kind of thing: make it easier to discover your lost stuff. And so they do this well! Very well, in fact. There are just some design selections that I query and eventually hope Apple finds a way to address.
At $29, the AirTag price is right. A little more expensive than its Tile Mate or Chipolo One competitors and a little less costly than the Tile Pro, AirTags are priced more competitively than I imagine many (myself included) feared.
Yow will discover AirTags on-line, and they're now available in Apple Stores, as well as third-party retailers like Amazon and Best Buy. While delivery dates have already slipped into early May, I count on that Apple will be able to keep up with demand for this particular product. If you wish to get your AirTags engraved, you must anticipate some shipping delay from Apple.
If I had to pick one phrase to summarize Apple's approach to the AirTag's design, it can be "unobtrusive, but not invisible." One thing that is clear in everything from the software to the accessories to the precise AirTag itself is that this is a tool that's meant to be seen, even when only for a second. Maybe smartly, Apple is not positioning AirTag as an anti-theft gadget however as a loss prevention/recovery one.
Unsurprisingly, the AirTag itself is pretty easy, with the white shell of the tracker completely unadorned save for any engraving you have got achieved in the course of the ordering process (side note: Apple, is there a particular reason why certain frequent, useful emoji, like keys, aren't available for AirTag engraving?). On the flip side, the stainless metal battery cover is etched with writing, letting you know that this is certainly an AirTag, makes use of Bluetooth LE and Ultra Wideband, and that it's assembled in China. All of this writing surrounds the matte etched Apple emblem in the center of the cover.
Now, on a certain level, of course it doesn't. Is Apple really going to place a hole at a single level of their good little circle? No, clearly not (also, now you must purchase an accessory, maybe from Apple). However, it creates a notable concern for one of the main uses of an item tracker, and that is keeping track of your keys!
Because if you're going to put an AirTag in a bag or purse, then you definately're fine just picking up an AirTag. However if you wish to put these in your keys, which I've to stress, is going to be the reason some folks consider picking an AirTag up, you additionally have to get some kind of carrying accessory that attaches your AirTag to your keys.
That aside, I truly like the design of the AirTag, as a lot or more than different trackers, no less than as an object. It is like a slightly over-large go tile. Plus, the battery compartment is simple to open and close, making removing an old battery and changing it with a new one very simple.
The AirTag has solid hardware, I think Apple may've accomplished more to broaden its capabilities. Is this a dealbreaker for you? It isn't for me. Once I think of the drawbacks introduced by the lack of a keyring hole versus the potential tracking power of the Find My network, and then I think concerning the comparatively limited networks of competing products, I think it's definitely worth the trade-off, and thus, having to make one other purchase to attach AirTags to my keys.
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