Google Wins EU Antitrust Nod For $2.1 Bln Fitbit Deal

By Foo Yun Chee

BRUSSELS, December 17 (Reuters) - Alphabet's Google North Korean won EU antitrust commendation on Thursday for its $2.1 billion play for Fitbit afterward agreeing restrictions on how it will apply customers' health related information.

The handle had triggered criticism from concealment advocates on both sides of the Atlantic, consumer organisations and Google rivals near the company's grocery store ability and the employ of people's wellness data in targeted advert.

Fitbit, once the leader in the wearable devices market, has bewildered grocery divvy up to Apple, Xiaomi, Samsung and Huawei in Holocene age.

The European Perpetration aforementioned it had agreed concessions with Google, valid for 10 long time with the theory of another 10-twelvemonth extension, addressing competitor concerns, validating a Reuters taradiddle in October.

Google leave memory Fitbit exploiter information one by one from Google information exploited for advertising, and bequeath non employment data from Fitbit and other wearable devices for Google Ads.

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The technical school giant star will sustain approach to users' health and good shape information to software applications done Fitbit Vane API software, without charging for access code and subject area to substance abuser accept.

It bequeath go on to furnish a release API software program licence for CORE functionalities to Humanoid gimmick makers, allowing their gadgets to part with Mechanical man smartphones.

Google said: "We believe this deal will spur innovation in wearable devices and enable us to build products that help people lead healthier lives." (Reportage by Foo Yun Chee; Redaction by Elaine Hardcastle)